The One About Christmas

As a small business owner, it appears that I have to start thinking about Christmas in July if I’m going to get all my ducks in a row for the festive season. (I kid you not, “Christmas in July” is an actual thing!) I also have to start marketing my Christmas wares on the 14th of September. According to the marketing gurus, this is the magic date that people start thinking about Christmas. (Who are these people that start their Christmas shopping in September?! Because it’s certainly not me!!! September still counts as Summer as far as I’m concerned!)